‘Keep your face to the sunshine and you cannot see a shadow’

REPUTATION REPAIR

ONLINE DAMAGE REPAIR SOLUTIONS THAT LET YOU TAKE BACK CONTROL OF YOUR REPUTATION

IF IT'S OUT THERE, WE'LL FIND IT AND BEAT IT

IT’S GOOD MANNERS FOR US TO ACT FAST AND FURIOUSLY FOR OUR CLIENTS.

REPUTE

AWARD WINNING TEAM WITHIN THE NATIONAL PRESS

WE ARE ONE OF THE LEADING COMPANIES IN THE INDUSTRY

WE BELIEVE WE HAVE SOME OF THE BEST ‘SEARCH ENGINEERS’ IN THE BUSINESS ON BOARD.

RESULTS

CLIENTS; FROM CORPORATIONS, CELEBRITIES TO STRICTLY CONFIDENTIAL

REFERRAL BUSINESS

OUR REPUTATION BUSINESS WAS BUILT ON RECOMMENDATIONS AND RESULTS.

REMEDY & REPAIR

DROWNING OUT THE BAD

The first step any reputation company in this task of burying negative content on search engines like Google is to manage expectations.  As whilst clearing page 1 of any negativity within a month,  it is about preperation and working well together to maintain long lasting results that take it beyond searched pages.

As for timing, again there should be no false promises.   As Google changes their algorithms approximately 500 times a year with some major changes every few years, the game changes, and it is about managing that change. Having said that, you can be confident in the general premise of what Google wishes to be and to achieve. Google is in competition with other search engines, and as such they want to be the best and to be the best, they want to offer their consumers the very best service. Which means giving the consumer what they want, which is relevance.  Simply burying negative press by swapping it with fictitious content probably will not work especially is it is not of interest to anyone. For example in the old days, spinning would be done via replacing content about a person by writing content about many other people with the same name and giving them new identities from an astronaut to bookkeeper. If people are truly trying to find you and your brand they will continue to page 10 Google to find you until they are satisfied they found you, and there on that page could well be negative press. Therefore relevant, robust, well written content and platforms is essential as too is how you deliver it.  Again the strategy of up-to-date SEO (search engine optimisation) skills are essential.  Another consideration is how popular that content becomes versus the negative, so your new positive press whether it is personal or business has to be treated like a marketing and branding campaign with all those disciplines that are key and by professionals that have years of experience in online marketing, SEO, the press and technical cyber skills.

Reputation Repair & Recovery

Having your reputation tarnished is damaging on a business and personal level, but there are ways to combat this and leave the legacy you and or your company deserve.  Firstly do not panic, it is a journey where we can take together.

Defamatory comments online whether via press, blogs, social media or third party sites used as platforms to hurt and damage you, will come in many formats.  So too, are other avenues that attacks on reputation will affect you whether it be disgruntled members of staff, ex-staff, data breach, cyber-attacks on your systems, networks and platforms or even cyber ransom, any of these that become in the public eye will damage your reputation and need addressing professionally.

Our approach and solutions come in many cross platform actions that carefully thought out and bespoke to you, the issue and the audience.  Clearly most people, products and businesses will be ‘Googled’ and understanding search engines algorithms and how and why they change is essential in combating the task at hand.  Whilst there relevant and authoritative content will go a long way to replacing negative publicity, there are ways to write it and ways to deliver it that count as well as all the elements to implement thereafter.

We approach every project like a military campaign and planning is essential to ensure long lasting results.  This has to be a highly tuned machine for you and our team of dedicated online experts and press staff takes pride in achieving results.

THINK REGULAR CONTENT

ESTABLISH A BETTER READ
THE BETTER THE CONTENT THE BETTER THE RESULT

PRESS RELEASES

AWARD WINNING TEAM WITHIN THE NATIONAL PRESS
KNOW WHERE, WHAT, WHEN TO WRITE AND WHO TO SEND PRESS RELEASES OUT TO

MULTI PLATFORM USUAGE

SOCIAL MEDIA - BLOGS - VIDEOS
ENSURE THERE IS ENGAGEMENT – SHARES – COMMENTS – REVIEWS – CONSTANTLY

Removal & Privacy

Removal & Privacy

The first important point to note in removal is the criteria on which Google can and will remove content/links from its search services.  Remember that Google is not responsible for what appears on third party sites, they are simply showing search results and are not in control of others content.

Having said that it will not show certain content and or if requested such as sexually explicit child material, infringement of copyright if supported by a valid legal claim.  Other areas for removal consideration would be certain types of sensitive personal information such as Bank account numbers, credit card numbers, images of signatures etc.

Most of what the public want removed is probably on third party sites and the first port of call would be to deal with these first and request the removal as well as ensuring the site owner follows the appropriate procedures to delete index files etc. 

Also remember that European law varies to American and each site and search engine will have different policies to consider.  If you would like us to manage the process for you then contact us with your request.  If you decide to go straight to the source then always think carefully about your approach and again you may wish to seek advice first.

A lot of the issues can be dealt with by a lawyer who specialises in this field and again simply contact us for a consultation.

Privacy.  There are robust policies in place concerning privacy but it does not mean that your data is totally safe and will not be available to the public.  This is another reason why we specialise in cyber security to ensure companies protect people’s privacy with the best security.  However if it has been leaked and or breached, then contact us to discuss how we can remove sensitive information out there.

Even if you can’t see it, it could be not only on third party sites across popular search engines but also on the dark net.  We will find it, remove it and keep you informed regularly if there are further breaches by other sites and or companies that show information that you do not wish to be seen.  

Social Media & Society

The speed of something spreading on social media can be ferocious and vicious – if it reaches the viral stage doesn’t forget the buzz will not last long.  Whilst it can stick for some time, it needs careful and well-orchestrated responses and action.  Again do not panic or do anything that is too much of a knee jerk reaction that could fuel it more.   However there is a need to act quickly and cleverly, we work to swiftly analyse the issue, the reason, the affect, the influence and influencers.   Whether it is an angry customer looking to achieve more than a simple complaint, or a competitor causing damage, an associate, an anonymous attack or access to your accounts for public view or ransom, we know that your response is critical now.

Whether you are a private client or corporation, you and it is a brand and we know about reputation and its affect.  Every issue is different and requires a creative approach whether hard hitting or charming, we will cover it and methodically.  Our media team can counter in many ways from innovative videos to compelling content that goes global, or even devise our own viral campaign for you.  We provide constant advice and support and use a multi-level armoury of media to fight your corner that is done with finesse whilst protecting the brand.    We strive to take the sting out of the negativity, turn it into a positive and in the background we will also be preparing the follow up phases for leaving a better legacy.    Whilst our work is bespoke to your issues, there are still the technical and intense processes that we adopt for the formulas that work and are up-to-date to tackle problems in this fast moving arena.

There are a plethora of means now to ruin a reputation from compromising images or videos that casts a shadow or reputation, to a data breach or cyber-attack to records and finances, but there are also a huge amount of tools to fight back.  So your first reaction should be to breath,  or certainly give us a call to make an action plan and implement it, but above all don’t respond in anger or out of frustration as it could be exactly what the other person wants and could get you into deeper water.  Talk to the professionals and whilst there are services to establish who the attack is from, there are also laws on libel as well as cyber-attacks that most of the public do not know the severity of the punishment when caught, or how the effect of damaging a reputation can in fact leave them as the victim when brought to justice.